Are you using social media to help build your business? Blogs, Facebook, Twitter and other social media are growing in usage every day by your customers. Using these media for marketing is a relatively new concept, but the potential is enormous. Social media is the “next layer” of Internet marketing. First you get a website, then you “optimize” it with words so people can find it, then maybe you buy Google search words. The next step is to ENGAGE people. To get your customers and prospects to interact with you and with eachother! This does several important things:
1) Gets you into a fun and interesting dialog online with your community
2) Increases your “Google – rank” in relevant searches in your area
3) Increases traffic to your website
4) Increases word-of-mouth and referrals
At Spynergy, we have experimented with a variety of social media marketing programs and found some things that really work. With a minimal amount of time (and money) you can get this kind of thing going. If you have an anecdote you would like to share, please let us know. If you would like to brainstorm around these ideas, feel free to call Bill at 781-254-3677.