SPIN studio versus Indoor Cycling studio

Here is a question we hear all the time from studio starters looking to get their business going:

1) Should I be an official “SPIN” studio, or an indoor cycling studio

There are pluses and minuses to this decision it is something you should reveiw in detail.   The words “spin” and “spinning” are closely held trademarks of a California company called Maddog Athletics. You may NOT use those words in the name of your business, on your website, on your schedule or in any promotional activity unless you are a licensee of Maddog Athletics. If you do — you will be contacted by a lawyer and that is never a good thing….trust me.

The good news (if you want to use the “spin” word), is that there is no fee to become a licensed studio, but you are legally bound to a) purchase the StarTrac bikes sold by Maddog, and b) agree to have your teachers certified in the Maddog system. The StarTrack bikes are popular and established, and their certification program is fine. But these are restrictions that do impact you freedom to operate.

I believe there are other great bikes out there, and many studios do well with them.  There is one consideration in this discussion that is tied to GOOGLE searching. People are more and more finding businesses by doing web searches. If you cannot use the word “spin” in your web activities, you are restricted and it could impact your “findability” (since many people search on this word). This is a  reason to go with “SPIN” and Maddog.

On the other hand, indoor cycling is a term that many people are familiar with and a number of successful studios have managed very well without the license. If you have further questions or thoughts on this topic, please let me know, or you can comment here on the Spynergy Consulting Blog.

Thanks for your time — Happy Riding!!

Bill

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