Late last year, the websites for our studios underwant a radical transformation…….By switching over from a traditional static website — to a Blog, we dramatically energized our “google juice” (our search engine rank) and upgraded our online footprint. While this was a radical change “behind the scenes”, we retained the established look and feel of our brand and for many customers, the change was invisible.
Today’s blog platforms like wordpress, blogspot, and squarespace are amazing tools for small businesses like our cycling studios. In my opinion they are amazing for 2 primary reasons. First, they are very easy to set up and manage — which alleviates the need to call an outside web expert once they get going….and second, they allow you to build a large archive of searchable content (blog posts). This cranks up your google juice! This biggest challenge is finding the time to keep cool content flowing into your blog…..you need a commitment.
If you would like to hear more about how Spynergy uses a blog platform to communicate the brand and find new customers—-cheap….contact me at firstname.lastname@example.org