Once your business is established — or even as you establish your business, you should be thinking about using social media to market. There is quite a bit written about social media (Facebook, Blogging, Twitter, YouTube, etc.) as a social phenomena, but businesses are increasingly finding ways to use it successfully for marketing. One thing that may surprise you is the age of social media participants!
What’s the demographic sweet spot for users of social networks? Not what you think. According to a study released by Pingdom, a web monitoring provider, 25% of users of social networking sites are between 35 and 44, and 57% of the users are older than 35!…….”
To read more check this post from Dan McCarthy, a leading thinker on social media as a marketing too.