If you are considering launching a cycling or spinning studio, you are probably researching and exploring existing studios……with good reason. Before you (or your lenders) invest money in opening a studio, it is logical to want to see proven models of success. They do exist! In the case of our own Studio, Spynergy Wellesley, we developed a straight forward business plan and model with some basic elements we have found to be successful. Other studios around the country exist with variations — your own business will be tempered by the realities of your market, you customer needs and your own vision for the business. One model:
- Small, single-purpose studio — cycling classes only
- Online reservation system, primarily “pay-per-class”
- Targeting fitness, athlete and cyclist participants
Other variations exist elsewhere: cycling classes combined with yoga or other group exercise, membership revenue model, targeting of specific niches. Another interesting post: how you can “outspin” big health clubs.
For a complete review of the Spynergy model, give me a call at 781-254-3677, and also of course peek at a few of the other relevant posts on this blog.