One of the beauties of a cycling studio is that Lance Armstrong and your grandmother could both sit through the same class (assuming each could tolerate the music), and if properly coached, each could receive awesome fitness benefit given their own fitness levels. Isn’t that amazing?
For a startup cycling studio (or any cycling studio) to be a successful business, the available seats need to be filled. Our experience over 7 years, is that no single constituency is enough…..we need them all. Your marketing, AND your class offerings need to appeal to serious “suffer-loving” cyclists — AND overweight weekend warriors, and everything in-between. Don’t assume everyone has the same motivation. Sure, the number one reason people attend spin and indoor cycling classes is to control weight, but here are other reasons we hear:
- My cholesterol is high, I want to help control it
- I am a runner, but want to cross-train to protect my knees
- I just love the darkness and the mind/body elements
- Indoor Cycling complements my other workouts
- I meet interesting people at your studio
- It’s the only workout I can enjoy with my spouse
Many of your potential customers are outdoor cyclists ….Many aren’t.
Many of your prospects are after weight loss….Many aren’t.
Many are young…..Many aren’t
It’s not easy targeting multiple communities of exercisers. But is is possible. Be sure you think about this aspect of your marketing and of the classes and environment you create.
There are a number of other posts on this blog addressing various aspects of opening a cycling or SPIN® studio. For a free consultation/brainstorm, contact Bill at 781-254-3677 firstname.lastname@example.org