Online coupon marketing (Groupon, etc.) The good, the bad, the ugly

OK, these things work….really work.  But there are some things to think about and consider.  Be careful before rushing right in:

.

The Good:  hundreds of new bodies will walk into your studio
The Bad:  many are bargain hunters you will never see again
The Ugly:  if you’re not careful, they will take the seats of your full price regulars

There are some things you can do to optimize this powerful new advertising medium.  For a complete round-up and analysis of how these things work and what to consider, check our sister blog site  www.cyclingstudio.org

Advertisements

One response to “Online coupon marketing (Groupon, etc.) The good, the bad, the ugly

  1. Pingback: Summer marketing for fitness and cycling studios……take a deep breath | Spynergy Consulting

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s