Spynergy Consulting projects are customized to your needs…….they are based on an assessment of your business and it’s current state. We can help you create a business plan and launch —- or we have a broad range of solutions to help you market, operate and grow.
Business plan development
When you consider opening an indoor cycling or SPINNING® studio, we will prepare a basic business plan to help you assess what is realistic, and how much profit you might make. Our plans include start-up costs, revenue and expense budgets, operating, logisitcs and marketing plans and more.
Website development / Online marketing
Spynergy consulting can help you establish a Google “findable” web presence and automate your reservation, scheduling, email promotion and other activities. Today’s online tools allow you to efficiently (and with minimal expense) manage your business from virtually anywhere you can get on to the web …..we help you with this and train you.
Marketing and “findability”.
More and more new customers for all businesses are starting their searches online. Getting your studio’s website “findable” does not have to be super expensive, but it does need a focussed and ongoing effort. Yes, having a good website is a start, but there are also a range of things needed to give you the Google visibility that lets customers find you.
Much of effective studio marketing today is the result of creating quality “content” that inspires, educates, informs or entertains your potential customers. We have easy to use content marketing strategies that can get your studio to stand out. We also have a proven history of using uniqe promotions that are proven to generate more customers and sales.
Social media marketing, Partnership and Guerilla marketing.
Putting an ad in the paper and blasting out tons of direct mail pieces is first of all expensive and secondly not effective enough to rely on for maximum growth. By using social media such as Facebook, Blogs, Twitter and YouTube, and by partnering and linking to other businesses, you can really increase your cycling studio business. We can help you powerfully deploy social media and online marketing for your fitness studio or fitness business. Other services:
- Business plan development (we wrote one, we own it, it worked)
- Start-up budget development (critical financial plan)
- Year 1, 2 and 3 financial projections (for you, and for anyone who may want to invest)
- Making your business more “findable” online
- Membership and ride card models and pricing
- SPIN® studio Operations
- SPIN® bike Maintenance
- Spin class marketing, indoor cycling class marketing
- Studio space requirements
- Instructor recruitment
- Payroll issues
- Web site template
- Database model
- Promotions and newsletters
- Advertising and email marketing
- Partnership marketing
- Social media maketing
- Ancillary revenue development (workshops, accessories, other group ex)