Tag Archives: spin studio

6 Reasons a studio can “outSPIN®” big health clubs

There are dozens of examples around the country of successful dedicated fitness  studios. While there are differences in approach, pricing and style………these studios have survived, and thrived in the face of direct (usually lower-priced) competition from large “box gyms” and health clubs that offer spin as well as multiple other products.  These studios are classic “niche” businesses.  They are successful for their focus on some combination of the following factors.

1) Focussed Mission. A dedicated studio pays attention to the details and focuses on one thing:  the best  classes possible.  Equipment, sound system, decor, amenities, teachers………are the best available.

2) Convenience.  A studio is single purpose, “in and out”, simple, easy to reserve and participate.

3) Flexible payment. In a studio, you can pay “per-class” and when you don’t attend….you don’t pay, or you can often buy monthly unlimited passes if that seems economic.

4) Easy reserve. No waiting in lines, no getting “shut out”, no calling the night before to reserve.  You can easily reserve online, show up 2 minutes before the class, and enjoy!

5) Community. A small intimate studio encourages sharing and interaction amongst students if they so desire.  Instructors and students interact to optimize fitness, growth and enjoyment.

6) The little things matter. Quality sound, outstanding teachers, attention to detail, lighting, mirrors, equipment, announcing schedule changes and subs, personal touches, amenitites

If you are interested in learning more….in launching your own studio….or streamlining and marketing an existing fitness studio — click here to find out about our consulting services.

Questions asked before opening a SPIN® studio or indoor cycling studio

Over the past 6 months….since posting this blog and setting up to help “studio starters” around the country (and around the world) — there are certain questions that come up again and again.  When I answer these questions, I do not speculate —- I base my answers on the actual operating history of the several studios I have been directly involved with.   Surprisingly, very few people ask “how much money can I make on one of these studios” — thought that is probably the most important question when determining how much time, effort and capital to expend.  More often, folks are passionate about moving ahead and really want to know about details that can help.

  1. Do I need showers?  (surprisingly the answer here in more cases than not……is ‘not really’, for several reasons)
  2. How do I find teachers ?  (this is easier than you might think……but is an ongoing process and probably the most important thing you can get good at)
  3. What kind of bikes should I get?  (3 words to be concerned with here:  durability, durability, durability)
  4. What are the key factors in selecting a location?  (access to the right demographic market, parking issues, noise issues)
  5. What are the best pricing models to consider (this depends, but a key is looking at other niche fitness studios in your area)

There are dozens more, and each of these have nuances that need to be considered, happy to discuss at your convenience:  781-254-3677  billpryor@comcast.net

SPIN studio versus Indoor Cycling studio

Here is a question we hear all the time from studio starters looking to get their business going:

1) Should I be an official “SPIN” studio, or an indoor cycling studio

There are pluses and minuses to this decision it is something you should reveiw in detail.   The words “spin” and “spinning” are closely held trademarks of a California company called Maddog Athletics. You may NOT use those words in the name of your business, on your website, on your schedule or in any promotional activity unless you are a licensee of Maddog Athletics. If you do — you will be contacted by a lawyer and that is never a good thing….trust me.

The good news (if you want to use the “spin” word), is that there is no fee to become a licensed studio, but you are legally bound to a) purchase the StarTrac bikes sold by Maddog, and b) agree to have your teachers certified in the Maddog system. The StarTrack bikes are popular and established, and their certification program is fine. But these are restrictions that do impact you freedom to operate.

I believe there are other great bikes out there, and many studios do well with them.  There is one consideration in this discussion that is tied to GOOGLE searching. People are more and more finding businesses by doing web searches. If you cannot use the word “spin” in your web activities, you are restricted and it could impact your “findability” (since many people search on this word). This is a  reason to go with “SPIN” and Maddog.

On the other hand, indoor cycling is a term that many people are familiar with and a number of successful studios have managed very well without the license. If you have further questions or thoughts on this topic, please let me know, or you can comment here on the Spynergy Consulting Blog.

Thanks for your time — Happy Riding!!

Bill

6 reasons to launch your own indoor cycling or SPIN® studio

1) People become passionate about your place and in many, many cases you are making a real difference in their mental and physical health.

2) You’re always around music!  Creating and presenting the musical mixes is awesome!

3) As a studio, your hours are limited to the times there are classes, it is not a business where you need to be physically present for long consecutive stretches.

4) The financial model is a good one…..IF you can reach a certain attendance level.  Extra revenue after that has no costs associated with it.

5) Your clientele becomes a close community.  Because of your business, they interact with you and with eachother in a wide variety of ways.

6) Decisions you make every day directly impact the  success of your studio

Opening a spin studio. Are you an entrepreneur?

Part of creating a special studio environment is your understanding of the indoor cycling experience….and your ability to recognize and create it! Yup. But if you want to own a studio, it’s more. It’s running a business. You’re part accountant, part disc jockey, part sound technician, part web developer, part baby sitter, and ALL customer service. Do you absolutely love people…….even the ones that are, well, annoying? Good. There is something awesome about knowing every decision you make is having a direct affect on your business, and that the more successful you are — the healthier people get. Wow. It can also of course at times — be a bit overwhelming. Wanna give it a try? Check us out. Call Bill at 781-254-3677.

Online Scheduler and class reservations

Absolutely critical to the “studio” nature of your facility. Scheduling is not only a convenience and an amenity — if done well, it also has a subtle and powerful way of encouraging regular and powerful commitment to your classes. On a recent half-blizzard morning in Boston, 32 of 39 scheduled class participants showed up to an 8:00 am Sunday morning class. They had all made reservations, and viewed that as an inviolable commitment.

Important considerations in developing your online scheduler and reservation systems.
1) How far in advance do you allow reservations?
2) How close to a class are reservations accepted?
3) What is the specific cancellation and penalty policy?
4) How are late arrivals treated if walk-ins are waiting?

It is very important to get the answers to these questions solidified —- in your policies and in the minds of your customers.  Shifting or changing them causes confusion and stress for everyone.  This is not a minor matter when it comes to the studio model where attention to detail is so critical.

What the heck makes exercise doable?

No one disputes the value of exercise. We live busy but sedentary lives that are peppered with stress — then we sprinkle questionable eating and drinking on top. Normal? Sure. Healthy? Probably not.

It is what it is……and we all know that exercise is a HUGE antidote. How can we keep at it ? After a lifetime of experimenting with exercise we have determined 2 eternal truths:

1) Regular exercise takes discipline
2) The less interesting the exercise, the more difficult the discipline.

Example: Hiking the Appalachian trail in autumn is good exercise and little discipline is required to stay at it. Running on a treadmill alone in your basement is good exercise, but it’s HUGE discipline to do it often.

Here’s the thing about spin: great exercise of course….but more important, there are things about it that make the discipline less intimidating. The music, the teacher, the group energy, the darkness, the class structure, the variety — these things conspire to make the exercise (dare I say it)….Fun. If something is fun, it doesn’t take as much discipline to do it.

Love to hear your thoughts comments or examples….